Những bí quyết kinh doanh mỹ phẩm thu hút khách hàng thành công

Becoming a millionaire, billionaire with a business is possible. With just the knowledge and skills necessary for the business, you can easily fill your pocket. Therefore, it is extremely important to equip yourself with business knowledge and skills. If you find it difficult to universalize these skills, today hosodoanhnhan will summarize these skills cosmetic business secrets Please.

How much capital is needed to sell cosmetics?

Depending on the size of the store address, the quantity of goods, the quality and the origin of the brand, etc., the amount of your business investment will fluctuate. If you have a large capital and want to carefully invest in equipment, store decoration, construction and website development to import high-end cosmetics, the amount of money you need to hold firmly in your hand is very small, about 100-200 million. When trading cosmetics, you will be investing capital for several things:

Cosmetics import budget: Cosmetics companies need more or less capital depending on the brand you want to market. Initially, when there is little capital, you have to import less goods but have a rich variety. Other types of expenses will take a small amount of capital. Concretely, the rental capital for commercial premises is around 7-15 million/month if you want to rent a store with an area of ​​around 30-40m2. Prices vary from place to place.

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The advantages of choosing to sell cosmetics

The demand for cosmetics in the market is increasing

Women’s beauty needs are very large and abundant, women always want to look beautiful, beautiful and always beautiful, so facial skin care or makeup is indispensable. With the integrated market, the opportunity for foreign brands to flood our country is also a step for women to freely choose their products. Not to mention that domestic cosmetic companies are also trying to produce and compete with famous foreign brands. Thus, it can be said that the demand from sellers and buyers is increasing day by day.

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The place to import cosmetics is rich

Cosmetics or fashion are diverse and infinite products. It is very simple to find places to import goods. You will choose to trade Korean, Japanese or European cosmetics, cosmetics from our country and handmade cosmetics. Where to import the goods you enter, you should try to research the big companies and distributors carefully to avoid being scammed.

Easy access to consumers

With the growth of social channels, selling cosmetics in this era has become much more convenient through online advertising forms. Even if you don’t have much capital, you can still sell cosmetics online by bringing your product images to millions of people online through facebook, instagram channel, web… in an extremely easy way. Currently, many store owners also hold online live streams to directly introduce the effects of the product or test them for customers to see first-hand.

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Cosmetic business secrets to attract customers

Choosing brands and products for businesses

If you want to sell, you need something to sell, right? This is the stage where you have to be careful from the first appearance cosmetic business secrets. It can be makeup, lip balm, sunscreen, lotion, facial cleanser… In the market right now, there are countless domestic and foreign cosmetic brands, but never. I think you will adopt all these types of brands to sell. cosmetics, especially when you don’t have a lot of experience in this industry.

Before deciding which cosmetics products and brands to sell, take a survey to find out general beauty trends, sales market, cosmetics stores around the area where you are going to open the store address to get an overview . From this you can imagine what it takes to open a cosmetics store, a list of products that will be the main market exploiters.

Choose the right business location

The geographical location is cosmetic business secrets greatly contributed to the success of retail cosmetics sales. Whatever the location, we recommend that you choose areas with heavy traffic, easy access roads, comfortable parking for users, etc.

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However, you should always remember that a cosmetic store is just one of many. cosmetic business secrets affect your business. Most users come to your cosmetics store because of the quality of the products and the enthusiastic and dedicated customer service. In fact, there are quite a few famous cosmetic stores that are known to a large number of young people, not all of which have a very beautiful location. All of them are located at the bottom of the alley, many places are still difficult to move. So if you choose a nice location, you already have an advantage.

Have a certificate of knowledge and practice

Cosmetic business secrets many people show that before starting a cosmetic store address, you should seriously and deeply study the content of knowledge related to skin, skin care, cosmetic items. This is very important because cosmetics directly affect the beauty as well as the health of women. Every client has a different skin type that suits different cosmetics.

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For example, if the customer has sensitive skin, it is not suitable for products containing skin irritants. When you have skin related expertise, during the consultation, you will be able to give really helpful advice to the customer to make sure they feel confident and buy your product.

Study the market before opening a cosmetics store

Sales in any industry starts with the question “What type of customer will I serve?”. You have to shape a part even if it is not correct. The more clearly and in detail you describe their “portrait”, the more success you will have.

It is cosmetic business secrets You can apply to further clarify your customers in the cosmetics sales experience. From there, the store owner will choose whether to sell Japanese cosmetics, Korean cosmetics, or Russian cosmetics.

Understand competitors in the same industry when selling cosmetics

If your store address has a competitor, somehow, cosmetic business secrets must discover these competitors, see what their advantages and disadvantages are. Then you try to make your store address have those advantages and overcome their disadvantages. It depends on your situation and your financial resources. Above all, you must also have a unique color for your store – this will make your store different from other store addresses. Everyone will notice.

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Thanks for reading the article on cosmetic business secrets above here. With the information I share, I hope it helps you overcome your difficulties and questions. I always wish you success in life.

Loc Nguyen – Synthesis & editing

(Ref: 123job.vn, sapo.vn, …)