Content marketing là gì? Sức mạnh của content trong chiến lược marketing

What is Content Marketing?? The power of content in marketing strategy. Content marketing is work to use authentic effective content, educational, relax & encourage customers to discover you, trust Friend And buy from you. Follow Post below understand the scope important content marketing okay!

What is Content Marketing?

What is Content Marketing?What is Content Marketing?

Content marketing or commonly called is that content marketing is a marketing technique based on create & publish content swingis valid for attractive & get customer response aim possess profitable customer actions,

In other wordscontent marketing is one of the digital marketing activities of a company or a brand that primarily focuses on creating And broadcast content with high added value, related to products and services.

See also: What is digital marketing? Benefits of digital marketing

The power of content in marketing strategy

What is Content Marketing?The power of content in marketing strategy

Support the brand image

A strong brand has been created by the quality of products and services And Marketing strategy orientation fit. During the construction phase marketing plan essential step in building a content marketing network.

Things that help customers known with your brand First of all nothing more than a content marketing network. The value they convey contribute shaping the brand in the eyes of customers.

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Complete sales sell

If content marketing is good, customers will see the value the product has there brought. Ask a favour there product of you can salable And Profitable with high sales. When content marketing helps customers find plan to meet their needs, of course, they Never reluctant to buy or sell products, to use service. Starting from stimulate sales, connecting customers with the brand

Increase professionalism for business

To increase the professionalism of businessthe thing to focus on First of all is the quality of content marketing business to want Transmission. When business focus time give procedure behavioral studies, Strong And problems encountered at the customer, the following transmission content there will be fit that. Dat the same time contribute part increase the professionalism of the brand.

Create content Fit with the buyer’s journey

Because “content marketing”Is a define brand new, doesn’t mean it’s not maintained much coast the core of a marketing activities effective.

You should still take time know the customers & to understand procedure usually they go first during the purchase goods from you.

To safeguard amount spent

Mention Traditional marketing, most people will immediately think of handing out flyers, newspapers, promotions, discount now… The audience This require business you have to spend some Big enough money to spend. Job to use Content marketing is considered economical costs that compare with Traditional marketing.

Specialthis unit of content sell can be fully active don’t waste money hire or coordinate with other units. Costs content marketing implementation is only 1/3 compare with the implementation of traditional marketing campaigns

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Increase customer connection

As mentioned above when marketing content age Today It is the “pink thread” that connects business with their customers. One party provides the product, the other is the person select products from many distributors.

See also: What is direct marketing? How to take advantage of direct marketing

For what content marketing again important

What is Content Marketing?Why is content marketing important?

  • Content separates a brand And determine its distinct value for Readers.
  • Content attractive, good quality maybe create click traffic & force the reader share Content there on social networks dissimilarity.
  • Talk One Way Simple: when done correctly, content marketing has a great return on investment.
  • According to RequestMetric, content marketing consumes cheaper cost up to 62% compare to THE advertising form traditional.
  • Content marketing is also create a lot people able to buy more than 3 times

See also: What is the purpose of marketing?

Through the article above, I shared with you What is Content Marketing?? The power of content in marketing strategy I hope this article has provided you with a lot of useful information. Thanks for following this post!

Vu Thom – Synthesis & editing

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