The effectiveness of digital marketing campaigns is tied to the level of acceptance by your target audience. If your prospect isn’t on Twitter, why spend so much time there?
Likewise, if the tactic is not used correctly, it will not bring any results as intended. Digital marketing is not immune to failure – where experience and agile market access will play a key role.
Prodima digital marketing agency Conducted research and found that: There are 5 tactics that are developed and adopted by the majority of professional services firms including:
Keyword research/search engine optimization (SEO)
Premium content is downloadable and strictly controlled.
Email marketing campaigns.
High quality blog posts.
And the biggest takeaway from this list is that most of the tactics above rely heavily on high-quality content to be successful. What types of content work best?
Based on long-standing experience, Prodima has identified 3 assets with the greatest impact:
Content that describes the value of the product/service.
Case study (written or video).
We can conclude that: Placing content marketing at the center of digital campaigns will bring the best results, helping businesses easily reach target audiences and sell successfully. .
Your content marketing and digital strategy
A well-researched content marketing strategy to create the most engaging and valuable content for your target audience. Content may be published in many different formats such as blog posts, journal articles, book articles, webinars, videos, e-books, etc., and published on websites and communication channels. social media via Google advertising methods, Coccoc Advertising, Advertising Facebook/Instagram, LinkedIn…
In most cases, your content should be educational, useful, or entertaining, rather than commercial. Educational content that informs potential clients of your company’s expertise and what it’s like to work with you (is it an authoritative, trustworthy, user-friendly brand…)?
Useful, high-value content is the driving force behind successful SEO, social media, and lead generation. And especially for professional services, it is a very effective tool for establishing trust and a long-term commitment with your customers.