Dang Le Nguyen Vu If you are a coffee lover, it is impossible for you not to know its name. Dang Le Nguyen Vu is mentioned as the founder of coffee company Trung Nguyen. Through the following content will provide more content to find and analyze.
Who is Dang Le Nguyen Vu?
Dang Le Nguyen Vu is a famous businessman in our country and the founder, at the same time holding the position of Chairman and General Manager of Trung Nguyen Group. Mr. Vu has been honored by Forbes Asia and National Geographic Traveler as “Vietnamese Coffee King”.
Starting with coffee, Dang Le Nguyen Vu not only grew his brand, but also helped bring Vietnamese coffee to the world. He has contributed immensely to making Vietnam the “Coffee Mecca” in the world.
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Who is Dang Le Nguyen Vu? Basic biography
Dang Le Nguyen Vu was born on February 10, 1971 to a poor family in Khanh Hoa province.
In 1979, he and his family migrated to live in the mountainous district of M’drak, Dak Lak province. In 1981, when a family incident occurred, his father had an incurable disease which worsened the family economy. From now on, the will to get rich is strongly motivated in him.
Education
In 1990, he passed the Central Highlands Medical University examination. During his schooling, he worked many different jobs to earn extra money to cover his studies and life. He also started researching coffee around this time. When he was in his third year of college, he decided to drop out and start working in Saigon.
The difficult childhood of “Vietnamese coffee king” Dang Le Nguyen Vu
Born in a poor farming family in Ninh Hoa district, Khanh Hoa province. In 1979, Mr. Vu and his family immigrated to live in the mountainous district of M’drak, in the province of Dak Lak. The childhood of the “coffee king” is associated with a 15 km journey from home to school, with fields of corn and pigs.
In 1981, Mr. Vu’s family had an incident
When her father fell seriously ill, the family situation deteriorated. He confided: “I can’t necessarily miss that dark day, when my father fell seriously ill and ran through the whole family, unable to earn enough 2 million dong for him to recover!”. The will to get rich in him was also formed from here.
When Vietnam entered the doi moi period in 1986, Dang Le Nguyen Vu was still a high school student. Every day she had to crack corn, look after pigs and help her mother build bricks.
However, he was a student with the highest achievements. In 1990, he passed the entrance exam for Central Highlands Medical School. In order to have money to send her children to study in town, her mother had to sell several kilograms of rice and many other things in the house.
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Sales strategy
Who is Dang Le Nguyen Vu? His view is that “only by competing with the leaders can we take the lead”, with the aim of making the Trung Nguyen company a leading global coffee supplier.
Dang Le Nguyen Vu developed Ton Tu’s strategy to apply to business growth, growing Trung Nguyen from our country’s No.1 coffee brand, to Vietnamese religious coffee, to the self-proclaimed king of coffee, then to business. opening up to the whole world with the world mecca of coffee, and more recently, the history of meditation and the “spiritual” event.
The career of Dang Le Nguyen Vu
In 1981, his father was seriously ill, his family situation deteriorated and his desire to get rich was formed.
In 1992 he entered medical school at Central Highlands University. During his studies, he worked to earn a living
In 1996, together with 3 friends to establish “Trung Nguyen Coffee Shop”, then just a few square meters area roasting facility and old manual roasting, and the roasted coffee delivery work for other businesses
In 1998, the company of Dang Le Nguyen Vu Trung Nguyen first opened a cafe in Ho Chi Minh City, reportedly the first company to sell franchise models, and continues to introduce Trung Nguyen franchise cafes.
Since 2000, the Trung Nguyen brand and the name Dang Le Nguyen Vu have become famous.
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Through the above article provided information about Who is Dang Le Nguyen Vu? founder of Trung Nguyen. I hope the above information will be useful to you.
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Reference (news.timviec.com.vn, bstyle.vn, …)